WWE Breaks Record For Non-WrestleMania Stadium Ticket Sales With SummerSlam 2023

Tickets for this year's WWE SummerSlam went on sale this past Friday, and the numbers aren't just looking promising — they're looking historic. On Twitter, Sports Business Journal reported that WWE has already sold more than 32,000 tickets for the event. That figure breaks the company's record for day-one sales on any non-WrestleMania stadium show.

Detroit's Ford Field was announced as the home of this year's SummerSlam in February, alongside a new logo for the event to go with the location, with the press release for the announcement noting Detroit's special place in WWE history. WWE previously held WrestleMania 23 at Ford Field in 2007, but more significantly, Detroit was home to WrestleMania III — although that show took place in the larger Pontiac Silverdome.

WWE's rapid sale of tickets for their premiere summertime event is no surprise, as tickets for 2021's SummerSlam sold at a similarly speedy pace. The pace of their current sales measure well against perceivable advantages that the sale of 2021's tickets had, such as being their first full capacity stadium show in over a year and the then-rumored blockbuster main event of John Cena vs. Roman Reigns. No significant matches or plans are currently known for this year's SummerSlam, but there are reports that a dream match between Becky Lynch and Trish Stratus is planned for the show. WWE CEO Nick Khan noted in the lead-up to WrestleMania 39 that the company had WrestleMania plans in place months in advance, as well as plans for the months after, further suggesting the SummerSlam card is already well under construction.